The printing industry is changing, new printing technologies are emerging, challenges are increasing – short delivery times, increasingly fierce competition, the impact of the Internet age… In this ever-changing world, everything goes against the reverse water, not going then backwards.
Looking forward to the trend of global digital printing:
• Trend 1: More and more orders are short, cheap and fast
At present, traditional printing operations worldwide are turning to digital printing, and printing companies hope that digital printing can achieve faster delivery requirements in more short run printing. Currently, 85% of the printing quantity below 5000 is 4C printing, but almost 100% hope to be delivered within 24 hours.
• Trend 2: Convenient and fast online orders also set new requirements for us
Online orders also have unique needs for print production. About 30% of printers in print companies provide online services, and 18% of them said that their business performance has increased, but 59% of printing provider feel the pressure of fast delivery. In China, online printing has not yet been fully popularized. This business has brought about a growth in performance for printing companies, and it has also put forward new requirements for printing companies.
• Trend 3: Digital packaging surfaced
Digital packaging is also one of the trends in global digital printing in the past two years. In 2018, 50% of global digital printing retail demand comes from digital packaging, of which less than 10,000 orders in paper-box packaging account for 51%, we expect the next 5 years, small-volume orders using digital packaging technology can almost double.
• Trend 4: Personalized marketing is becoming more and more important
The new generation of the main consumer groups want to highlight their own personality and make a difference. Then, one-to-one marketing is undoubtedly one of the future trends. Compared with traditional fixed content, flexible and personalized content, the printing price can be increased by 28%, and the color printing promotional materials can reach a response rate of 6.5%. It is estimated that the amount of color variable data can be doubled in the next two years.
• Trend 5: More colors are presented by digital printing techniques
Color digital printing has always played a role in the digital printing market. In the past five years, the compound growth rate of digital printing output has been about 7.6%, while the compound growth rate of color digital printing has reached 46%. In the Asia-Pacific region, color digital printing accounts for more than 50% of all categories.
We hope that in this changing environment, we will always be able to provide customers with inspirational, innovative process equipment and technology, and work with customers to make tomorrow better!
