According to Smithers Pira, the worldwide authority on the packaging, paper and print industry, the global printing industry is forecast to reach 980 billion US dollars in 2018. The main driver for this growth will be packaging and label printing rather than other conventional printing and graphics application.
Global printing markets are also changing, with conventional printing products and publishing products moving away from physical print to digital, in the form of e-books, on-line newspapers or magazines, and even brochures and catalogs are now implementing digital solutions. With this switch in focus and the increased in social media use and influence, the demand for physical print is on the decline globally, but packaging and label printing has seen a continuing increase in market share and demand.
Printing technology is also adapting. Digital printing is continuing to grow in its market share. Since 2008 the market share has doubled from 9.8% to 19.8% in 2018. If packaging is excluded the market share has increase from 23.5% in 2012 to 38.1%. Although to some, these market shares are still relatively low, digital print commands a much higher value, and profitability potential is exponentially higher than traditional print formats.
2018 will also see China overtake the USA for the first time and become the world’s largest printing market in terms of volume. India and Russia, also in Asia will see sharp increases in demand and volume, each moving up the top ten respectively. These shifts of market dominance in China and the increasing value of digital printing solutions put Sun Hing Printing in a pivotal market position in the global printing industry. Sun Hing Printing already has a strong foothold as the leading print company in Hong Kong, and in 2017 was the fifth largest company in terms of industry revenue share in Hong Kong. In addition to this, it has a factory in Shenzhen, China providing innovative digital printing services for the global market.
According to another Smithers Pira report, the digital printing market will reach 187.7 billion US dollars in 2018, which will be an annual growth rate of 7.8%. This is due to improvements in productivity and reliability, and digital printing is now more cost effective for large print runs. Sun Hing Printing already offered numerous digital printing solutions and invested a large commitment to continually improve its productivity and reliability, adapting programs to reduce wastage and increase efficiency.
2018 will continue to see the printing industry among others, apply more focus on reducing their environmental impact. Environmental regulations are tightening globally, with China at the forefront of reducing its global carbon footprint by investing in solar power and cleaning its energy production. Sun Hing Printing is no exception to this commitment, as it has been awarded numerous certifications that show its commitment to environmentally friendly production and waste management processes, and a sustainable model for its forest to factory processes.
Also, 2018 is seeing an increase in businesses using personalization and bespoke designs in its packaging to increase their brand interaction and digital interaction with customers through social media. This is especially prudent in the food and beverage sectors. A good example of this is the Nestlé UK Kit Kat personalization campaign, which resulted in 56,000 custom-made wrappers being produced. Almost two-thirds of all product packaging is used for food and beverages globally, and Sun Hing Printing already offered quality bespoke designs to suit this business trend in personalization and customization.
RFID packaging has been a popular technology in ensuring authenticity and preventing counterfeiting. In 2018, RFID is being more widely used in food packaging to ensure the safety of products by tracking temperature and monitoring spoilage. Manufacturers and suppliers of food are able to keep track of their products through these smart package labels, to ensure product freshness and safety from factory to shelf. Sun Hing Printing has provided RFID packaging in the protection against counterfeiting – a common problem in the Asian market. This well-established production process means Sun Hing Printing can easily adapt to the market changes in food packaging, and provide a ready-made process for food companies looking to expand into RFID packaging.
The landscape of 3D printing is also rapidly growing and changing. In 2018, 3D printing is already widely used in the construction of hearing aids and eyewear. In the US market, 90% of newly produced hearing aids use 3D printing technology by taking a digitally modeled impression of a patient’s ear canal and then using 3D printing technology to produce custom fitting hearing aids. Sun Hing Printing is already well positioned in the market to provide innovative 3D printed products and can easily adapt to the ever-changing 3D printing environment.
Who is Sun Hing Printing?
Sun Hing Printing is Hong Kong’s best one-stop printing service provider. Founded by Mr. Peter Chan, Sun Hing Printing was established in 1990 in Hong Kong. Here the business grew offering some of the highest quality and most varied printing options to its Hong Kong customer base. In 2000, Sun Hing Printing expanded its operations to Shenzhen, China, opening a large factory to continue to provide printing solutions to Hong Kong and expand its operations worldwide. Sun Hing Printing has worked with McDonald’s Restaurants (Hong Kong) Ltd. since 2005, and has been awarded numerous certifications and qualifications for chain of custody and high-quality management systems, as well as recognitions for environmentally friendly production and printing techniques. In 2011, Sun Hing Printing was among the first batch of printing companies in the world, to be awarded ISO 50001:2011 compliance, which establishes criteria for companies to continually improve their energy efficiency, use, and consumption in line with changing global attitudes to climate change. In 2016, Sun Hing Printing was ranked fifth, according to the Frost & Sullivan Report, in terms of its share in total industry revenue in Hong Kong. In addition, it was listed on the Hong Kong stock exchange in 2017.
What products does Sun Hing Printing offer?
Sun Hing Printing is at the forefront of providing IOT related Intelligent Packaging. This includes the creation and printing of QR codes, barcodes, or other alphanumerical codes, and RFID packaging, which is increasingly used to verify the authenticity of a product, preventing counterfeiting. They also produce promotional audio posters with embedded Bluetooth chip technology and talking pen technology. Talking pen technology enables the user to point an electronic pen at printed text, and the pen will then read the text aloud.
Sun Hing Printing also offers premium deluxe packaging solutions with a focus on design and color mixing to offer a bespoke, yet cost effective service for its clients. In addition to luxury packaging, innovative design and 3D interactive technology enable clients to choose a creative high quality product.
Sun Hing Printing provides excellent high quality corrugated boxes and can cater for all types of clients and their needs. There are no limits in design complexity, size, or quantity, and solutions are available for clients with a need for low cost, mass produced packaging all the way up to bespoke luxury one-of-a-kind items.
In addition to these excellent packaging solutions, Sun Hing Printing also offers superior printing services to cater for clients who require instruction manuals, hardback books and booklets, insert cards, warranty cards & plain cards, as well as many other smaller unique printing projects.
All of the packaging and product solutions offered by Sun Hing Printing follow strict environmentally safe production methods. Sun Hing Printing commits itself to a high standard of waste reduction, using environmentally friendly production methods and materials, whilst maintaining a high quality finished product. Sun Hing Printing prides itself on its corporate responsibility having been awarded the certification: ISO14001 environmental management system. This accreditation sets tough guidelines that companies must adhere to in their waste management, production of pollution, and energy usage. Offering high quality printing solutions also means Sin Hing Printing must follow responsible environmentally sound processes in obtaining its paper and card produce. Sun Hing Printing has been awarded the certification: Standard for Chain of Custody Certification and Chain of Custody Certification of Multiple Sites under Forest Stewardship Council, which requires companies to follow relevant environmental laws and regulations. Awarded parties must also commit to developing an administrative system that continues to improve environmental protection and minimizes wastage.
Sun Hing Printing’s corporate responsibility
Sun Hing Printing’s foothold in the market is strengthened by its strong social and ethical responsibility. It abides by strict international labor laws, employing a liberal and fair hiring process. Sun Hing Printing does not discriminate based on race, sex, nationality, age, religion, marital status, sexual orientation and any other condition, which is not work-related. It abides by strict restrictions that prohibit the hiring of children, and the hiring of workers through forced labor. All employees must complete the highest standard of training in industry safety, hygiene standards, and fire safety. Employees are also encouraged to organize legal bodies, and have the right to express themselves through collective negotiation. Sun Hing Printing operates a strong set of commercial ethics, forbidding an employee participation in corruption, bribery, blackmail and fraud. Sun Hing Printing also supports fair trade, and protects its employee’s intellectual property rights. Sun Hing Printing has also achieved a number of international accreditations *ISO 9001:2008, standards under the Forest Stewardship Council, ISO 14001:2004, G7 certification of qualification, Intertek GMP, Intertek HACCP and ICTI codes of business practices. These accreditations ensure high quality and safely produced products, which abide by environmentally friendly manufacturing processes and ensure safety when producing food and beverage packaging.
How to contact Sun Hing Printing?
To contact Sun Hing Printing, customers and potential customer can visit its website at sunhingprinting.com and for English language users at sunhingprinting.com/en. Sun Hing Printing also has offices located in Hong Kong and Shenzhen, China. The Hong Kong office is located at 4/F., Sze Hing Industrial Building, 35-37 Lee Chung Street, Chai Wan, Hong Kong and the Shenzhen office is located at No. 88 Fu Kang Road, Heng Gang Sub-district, Long Gang District, Shenzhen, PRC (Postal Code: 518115). For Google map links and telephone numbers, please visit the website link and click on to the ‘telephone’ icon or menu icon found in the top right corner of the website.
